Coca-Cola Y3000 was created utilizing human and AI insights about future flavor and feel. Coca-Cola purposefully conceals the taste, so consumers must open a bottle or can to find out.
What would a Coke from the future taste like and what experiences would it unlock? We believe Coca-Cola will remain current and delightful in 3000. senior director of global strategy at Coca-Cola said.
Y3000 is the next Coca-Cola mystery and unusual soda flavor launched in 2022. The drink firm has drawn inspiration from abstract, unconventional ideas for Coca-Cola Creations.
Coca-Cola Ultimate, released in June, was meant to taste like "experience points" from League of Legends.
Consumers of the Starlight flavor may scan the can or bottle to access an augmented reality "Concert on a Can" with popstar Ava Max.
Customers may access the Coca-Cola Creations Hub by scanning a QR code on the Y3000 drink cartons.
Coca-Cola collaborated with AMBUSH on a limited-edition future-inspired clothing and accessories range. It will be on the brand's website this autumn.
After diving into augmented reality last year, we're embracing AI and building our company's skills in this fascinating field."
Not only has this secret soft drink taste entered the market recently. Fanta, another Coca-Cola brand, released a black Halloween soda that makes your tongue black.
The "What the Fanta?" campaign has seen Coca-Cola develop a series of mystery sodas with tastes and colors to "fool the senses and challenge taste with opposite flavor notes."