Worst Fast Fashion Brands to Avoid at All Costs

1. Forever 21

Forever 21 has been criticized for its unethical labor practices and lack of supply chain transparency, despite being well-known for its rapid turnover of apparel styles and low prices.

2. H&M

Although H&M has made efforts to improve its sustainability and ethical practices, it still confronts challenges in some of its manufacturing facilities.

3. Zara

Zara is another rapid fashion behemoth that has been accused of exploiting workers and contributing to environmental pollution as a result of its high clothing turnover.

4. Boohoo

Boohoo has been involved in a number of controversies involving labor conditions in its supply chain, and its business practices have been criticized.

5. Fashion Nova

Fashion Nova has been criticized for its impact on the environment and the treatment of its garment workers, despite its popularity.

6. Shein

Shein has been accused of selling counterfeit goods and contributing to environmental degradation, despite its reputation for offering low prices.

7. Missguided

Missguided has been criticized for its use of inexpensive and non-sustainable materials and its opaque supply chain.

8. PrettyLittleThing

As with its sibling brand Boohoo, PrettyLittleThing has been scrutinized for its labor practices and environmental impact.


Although ASOS offers a vast selection of brands, its rapid fashion products have also been associated with environmental and ethical concerns.

10. Urban Outfitters

Although Urban Outfitters is not exclusively a rapid fashion brand, its frequent product turnover and lack of supply chain transparency have raised concerns.